http://paidcontent.org/2008/04/30/419-econsm-interview-ron-grant-president-aol/ The economics of digital content Fri, 24 May 2013 02:22:43 +0000 hourly 1 http://wordpress.com/ http://paidcontent.org/2008/04/30/419-econsm-interview-ron-grant-president-aol/#comment-59861 Thu, 31 Dec 2009 23:13:56 +0000 http://paidcontent.wp.gostage.it/2008/04/30/419-econsm-interview-ron-grant-president-aol/#comment-59861 Currently the word is being said that AOL is in deep trouble,and due to this very reason AOL decided to refloat itself on the stock market so that it could offload its problems on to the shareholders. Whether this is true or not, I don’t know. However the very first comment on this post suggests that that may very well be the case.

]]> http://paidcontent.org/2008/04/30/419-econsm-interview-ron-grant-president-aol/#comment-59860 Wed, 27 May 2009 10:19:02 +0000 http://paidcontent.wp.gostage.it/2008/04/30/419-econsm-interview-ron-grant-president-aol/#comment-59860 —Alliances: Google recently added AOL’s money channel into Google Finance. Grant regards it as validation of the company’s transition efforts as well. Grant: “Google called us up and said you’ve done a great job with the redesign. There was a small acquisition we did within that that really elevated the site, called Relegence. [A news site does] an interesting story, Relegance can find it, pick it up and place it into our finance site.” Thanks folks, great interview.

]]> http://paidcontent.org/2008/04/30/419-econsm-interview-ron-grant-president-aol/#comment-59859 Thu, 01 May 2008 02:41:14 +0000 http://paidcontent.wp.gostage.it/2008/04/30/419-econsm-interview-ron-grant-president-aol/#comment-59859 This search thing is silly. AOL was losing search share. The change stabliized the share and it is now growing. Google will win here anyway hence the yahoo sell out to microsoft. The change didn't cost $100MM. The short term change impact is not eight figures let alone nine. There is targeted programming and it is resultling in 6 months of growth and double digit year over year growth. The ad strategy is easily understood and now under lynda can be executed. Bebo reportedly had numerous offers. Eric your comments make no sense.

]]> http://paidcontent.org/2008/04/30/419-econsm-interview-ron-grant-president-aol/#comment-59858 Wed, 30 Apr 2008 13:43:15 +0000 http://paidcontent.wp.gostage.it/2008/04/30/419-econsm-interview-ron-grant-president-aol/#comment-59858 This is such a puff piece, no questions about falling revenues, lack of strategy, staff moral, why Ron changed search and lost $100MM in one quarter, why he didn't correct search, why so much for Bebo, (something that was on the block for $330MM just months before, and still people rejected it, ), lack of targeted programming, advertisers inability to understand AOL's placement strategy? I expected more from PC, such a puff piece.

]]>