http://paidcontent.org/2008/04/30/419-econsm-traditional-media-companies-fight-the-lumbering-giant-tag/ The economics of digital content Tue, 18 Jun 2013 21:26:56 +0000 hourly 1 http://wordpress.com/ http://paidcontent.org/2008/04/30/419-econsm-traditional-media-companies-fight-the-lumbering-giant-tag/#comment-59852 Wed, 30 Apr 2008 20:49:34 +0000 http://paidcontent.wp.gostage.it/2008/04/30/419-econsm-traditional-media-companies-fight-the-lumbering-giant-tag/#comment-59852 To create value, media companies big or small need to package these social media tools for users to create services that they want and need. It sounds obvious, but most companies are still simply adding tools to websites, and the tools don’t always help users connect; nor do they provide meaningful benefits. This is a natural evolution and the companies that apply this first will win, and just as importantly, monetize their social media efforts. This is just the sort of thing we're helping companies like Gannett, Meredith and P&G;to do.

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