As expected, NBC Universal (NYSE: GE) has finally made its foray into online wellness with the release of its Digital Health Network, which is mainly focused on the distribution of original video. The health video channel was planned for several months — we were expecting an announcement as early as March. The network will be up and running in June.
The network will be initially made up of three consumer-focused sites: Healthline Networks, which claims about 18 million users; RightHealth, which says it attracts a monthly audience of 6 million; and iVillage’s YourTotalHealth, which has about 3 million uniques per month. When the network is launched, the sites will have access to health-related video produced by NBC News, NBC Local Media, and Healthology.com. Mitzi Reaugh, who joined NBC Universal Digital Media two years ago and was recently part of the team that developed Hulu, has been promoted to General Manager of the NBC Digital Health Network. Release