Mobile Content Bits: CelluMall; Zedge; Opera Mini 4.1; oneSearch on Rogers

– CelluMall is the latest effort by Cellufun to generate revenue. Cellufun runs an ad-supported mobile games community, and the idea behind CelluMall is that players will be able to visit virtual stores and purchase virtual goods with points won during mobile game play, also known as Cellupoints — both for themselves and for their friends. The revenue comes in the obvious form of corporate sponsorships — so the first store will be the CelluMall Bakery, sponsored by online bakery Geoff & Drew’s, and players will be able to buy cookies, brownies and other bread-based products for themselves or as presents (hard-core gamers will no doubt be hoping for the stale bread roll of doom, but I doubt that will be offered). The virtual bakery will also have click-to-dial advertisements to the real Geoff & Drew