Disney (NYSE: DIS) is doing an interesting experiment: it will be streaming online movies at Disney.com for the first time, intended to boost the “Wonderful World of Disney” summer TV series on sister channel ABC. Among the movies online include Finding Nemo, Monsters Inc. and Peter Pan. The movies will be available after its Saturday airing for the week following the network presentation (Monday – Friday). The site also will stream Camp Rock, a new movie featuring the Jonas Brothers on June 23, following its TV premiere on the network on June 20. These are older movies, and is a limited catalog, but a good start on a major movie studio’s part. At this point, ads is limited to a short pre-roll spot and contextual ads on Disney.com, but more are planned later. More details in release.
Variety: The streaming program marks a significant shift away from Disney’s dual rental and purchase approach toward a trifurcated model now employed with TV programming.