With the sale of The Weather Channel in its final innings — it’s down to Time Warner (NYSE: TWX) and NBC/BlackRock by all reports — parent company Landmark is now exploring the sale of its publishing assets, organized under the name Dominion Enterprises, reports FT. Assets include various trade magazines, as well as sites like Homes.com, EmploymentGuide.com and Traderonline.com. (See more of the company’s transaction-oriented assets here) Timing-wise, these aren’t the best assets for this economy. They’re heavily focused on out of favor areas (classifieds, employment, homes, etc.), though they could sell for $1.4 billion according to the report. Then again, early estimates for the Weather Channel had it fetching $5 billion, but the current thinking is that it’ll end up significantly lower, so best to be cautious about these early numbers. PE firms are seen as the most likely bidders.
Dominion Enterprises was formed in 2006, when the assets of Trader Publishing were split down the middle between Landmark and Cox Enterprises.
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