Comments on: UGC, Not UGC: It is About the Economics of Context

By: AJ Holiday

AJ Holiday — Tue, 15 Jul 2008 23:24:14 +0000

Rafat & Umair,
I say, Well done!
I am a Brand Consultant with a background as an Entertainment Talent Agent. The first thing that comes to mind is that a product, company, service, etc. has a "Q" rating that is based on the cume of the Consumer's Context "Cloud." I read User message boards, forums and countless posts that keep me well informed on User Context. I can tell if a post is planted.

The web provides endless arena's to be educated and informed, the ultimate free focus group. All you have to do is pay attention. Attention goes both ways, the company seeks to lure, grab and convert. The consumer asks "Who are you, what do you do and why should I care?" or "What is that, what does it do and will it make me happy?"

So thank you so much for fantastic interpretation of the tangible and the intangible currency. That is soul of the disconnect for the clients.

By: Rafat Ali

Rafat Ali — Tue, 15 Jul 2008 23:01:25 +0000

Hah…he can be dense…but this white paper I understood well. Especially if he uses us as a reference point :)

By: Joseph Weisenthal

Joseph Weisenthal — Tue, 15 Jul 2008 22:57:14 +0000

Perhaps this will expose too much of my own ignorance, but I've never been able to understand Umair's writing. Other people seem to get it, and talk highly of him, so there's obviously something there, but at least what I've read on Bubblegen has always been impenetrable to me.

By: preetam mukherjee

preetam mukherjee — Tue, 15 Jul 2008 17:56:07 +0000

Rafat,

Pretty sure you already know this, but Umair also has some excellent posts on attention economy @ bubblegen.

This one might be a good one to begin with:
http://www.bubblegeneration.com/2005/11/attention-economy-across-consumer.cfm