– AOL display revs expected to fall in Q2 (Sub req.): Following lead gen company ValueClick’s (NSDQ: VCLK) announcement that earnings in the second half of year would not be as high as expected, Pali Research’s Rich Greenfield said he may have been a bit too bullish on AOL (NYSE: TWX) recently. Revising that view, Greenfield anticipates that AOL’s display ad revenues would be down 8 percent. He also projects a few flat quarters for AOL’s ad revenue, saying it will likely grow in the low single digits.
More items after the jump.
– IAB tries to manage the revenue cycle: Having settled the issues around online video ad guidelines in May, the Interactive Advertising Bureau is now out with a list of best practices to handle the revenue cycle as times get tougher for publishers and marketers. Sample of the document’s advice: Establish a bad debt reserve.
– Most marketers think digital’s recession-proof: Amid all the relatively poor earnings reports and downward trending ad forecasts, a joint survey of 252 U.S. marketing execs by PR firm Manning Selvage & Lee and PR Week magazine is something of a salve. About 75 percent of the respondents expect interactive ad budgets to rise as 48 percent expect total expenditures to hold steady. Another 21 percent say spending on digital will remain stable, while only 4 percent expect spending in the space to fall.
– Blinkx starts syndicated video search: Web video provider Blinkx is hoping to capture some revenue from the growing broadband market with a search service it’s dubbed Red Label. The company tells Reuters that it is working with Microsoft (NSDQ: MSFT) in Europe and Russian company Rambler on a self-serve system for portals and blogs.
– Digitas shares Starburst and online video: Digitas’ branded content unit, The Third Act, has created a series of videos around a campaign for Mars’ Starburst Gummi Burst, a new candy. Digitas also arranged sole sponsor of NextNew Network’s video series, Nite Fite. The campaign, which encourages consumers to share Gummi Bursts, also includes a Starburst YouTube channel, which will show original, short videos. Starburst is also tying its promotions with several video bloggers, including David Choi, DavidJr.com, Katers17 and Rhett & Link.
– AOL’s Buy.at offers affiliates video: AOL/Platform-A affiliate Buy.at is starting to offer online video services to its e-commerce clients. The company is working with fellow UK tech company Coull on the offering. Items in a clients video are tagged and logged; when it generates a lead, the affiliates get a commission on the sale. Buy.at’s job will be to track click-throughs, sales and cost-per-acquisition commissions.