Comments on: Forrester Buys JupiterResearch For $23 Million http://paidcontent.org/2008/07/31/419-forrester-buys-jupiterresearch-for-23-million/ The economics of digital content Sat, 25 May 2013 21:53:55 +0000 hourly 1 http://wordpress.com/ By: Carter Lusher http://paidcontent.org/2008/07/31/419-forrester-buys-jupiterresearch-for-23-million/#comment-62393 Mon, 04 Aug 2008 01:18:44 +0000 http://paidcontent.wp.gostage.it/2008/07/31/419-forrester-buys-jupiterresearch-for-23-million/#comment-62393 This is a smart move on Forrester's part for a number of reasons (e.g., getting smart analysts with reputations, adding sales reps with rolodexes, and adding clients to cross-sell). However, it is not a big deal in terms of impact on the analyst landscape. For more analysis check out SageCircle's blog posts on the Forrester / Jupiter M&A;event at SageCircle's blog:

* Forrester buying Jupiter – smart, but not a big deal

* Which acqusitions in the analyst industry were winners or duds?

As to the purchase price. Remember, consulting firms do not get the multiples of a software company or a Web 2.0 high flyer. Forrester paid 1.6x revenues, which is higher than the 1.3x revenues that Gartner paid for META Group and the 0.74x that Forrester paid for Giga.

Carter Lusher
Strategist
SageCircle – the experts on the IT industry analysts and analyst relations best practices
http://www.SageCircle.wordpress.com

]]> By: Joseph Weisenthal http://paidcontent.org/2008/07/31/419-forrester-buys-jupiterresearch-for-23-million/#comment-62392 Fri, 01 Aug 2008 02:48:19 +0000 http://paidcontent.wp.gostage.it/2008/07/31/419-forrester-buys-jupiterresearch-for-23-million/#comment-62392 At $14 million in revenue, it seems like Jupiter's actual business was a lot smaller than their media presence would indicate. With a few high profile names and some active blogs, they did a good job of making themselves look bigger than they actually were.

Probably a smart time for them to sell. I wouldn't want to be a small firm purely dependent on selling high priced research going into a recession. If your a manager and your budget is cut, you might think twice about shelling out $1500 for a mobile search ad forecast.

]]> By: christian http://paidcontent.org/2008/07/31/419-forrester-buys-jupiterresearch-for-23-million/#comment-62391 Fri, 01 Aug 2008 01:32:12 +0000 http://paidcontent.wp.gostage.it/2008/07/31/419-forrester-buys-jupiterresearch-for-23-million/#comment-62391 super good deal for forrester. feels like jupiter could have got more than $23M

]]> By: John Doe http://paidcontent.org/2008/07/31/419-forrester-buys-jupiterresearch-for-23-million/#comment-62390 Thu, 31 Jul 2008 23:39:56 +0000 http://paidcontent.wp.gostage.it/2008/07/31/419-forrester-buys-jupiterresearch-for-23-million/#comment-62390 Very good deal for Forrestor.

Good deal for Jupiter too, now that are working with a better company with better infrastructure already in place.

]]> By: e. david zotter http://paidcontent.org/2008/07/31/419-forrester-buys-jupiterresearch-for-23-million/#comment-62389 Thu, 31 Jul 2008 20:07:02 +0000 http://paidcontent.wp.gostage.it/2008/07/31/419-forrester-buys-jupiterresearch-for-23-million/#comment-62389 End of an era.

I remember when everyone at Jupiter thought they would put Forrester out of business back in the day.

]]> By: digital bear http://paidcontent.org/2008/07/31/419-forrester-buys-jupiterresearch-for-23-million/#comment-62388 Thu, 31 Jul 2008 18:44:02 +0000 http://paidcontent.wp.gostage.it/2008/07/31/419-forrester-buys-jupiterresearch-for-23-million/#comment-62388 does paid content have an inside track ?

]]> By: stone http://paidcontent.org/2008/07/31/419-forrester-buys-jupiterresearch-for-23-million/#comment-62387 Thu, 31 Jul 2008 18:41:22 +0000 http://paidcontent.wp.gostage.it/2008/07/31/419-forrester-buys-jupiterresearch-for-23-million/#comment-62387 Sounds like a very distressed sale. Not sure why that is but that is the real story here.

]]> By: digital bear http://paidcontent.org/2008/07/31/419-forrester-buys-jupiterresearch-for-23-million/#comment-62386 Thu, 31 Jul 2008 18:15:51 +0000 http://paidcontent.wp.gostage.it/2008/07/31/419-forrester-buys-jupiterresearch-for-23-million/#comment-62386 Seems cheap. Anymore details on the transaction? Does this mean that all these research companies aren't making that much in terms of subs? Why sell now?

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