Summary:

Online advertising spend has outpaced advertising on mainstream TV in 2007, surging 40 percent to £2.8 billion, Ofcom reported today in its…

Online advertising spend has outpaced advertising on mainstream TV in 2007, surging 40 percent to £2.8 billion, Ofcom reported today in its hefty annual survey of the British communications market. In comparison, ad revenue at ITV1, Channel 4, S4C and Five came in at £2.4 billion.

Internet advertising revenue was also six times the size of the radio market, and had attracted as much revenue as all outdoor and magazine advertising combined. It didn

By Dianne See Morrison

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