http://paidcontent.org/2008/09/15/419-israeli-operator-cellcom-launches-ad-funded-air-time-program/ The economics of digital content Sun, 19 May 2013 07:03:11 +0000 hourly 1 http://wordpress.com/ http://paidcontent.org/2008/09/15/419-israeli-operator-cellcom-launches-ad-funded-air-time-program/#comment-63651 Tue, 16 Sep 2008 14:57:15 +0000 http://paidcontent.wp.gostage.it/2008/09/15/419-israeli-operator-cellcom-launches-ad-funded-air-time-program/#comment-63651 Cellcom is on the right track to convert mobile advertising into a paying business. The key to the success of this business is integrating viewers into the value chain rather than they being just at its receiving end. Broadcasting ads to the viewers is not a rocket science but getting the viewers to watch these ads is certainly one. The number of solutions to this issue are 1.designing every ad to be so exciting that the mobile users literally wait for these ads to hit their mobiles;2. Incentivize the users to watch ads;3 every ad carries a discount coupon and all these ads put together make a significant impact on the monthly bottom line.

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