Comments on: Microsoft Moves Away From Seinfeld Ads After Two Teasers http://paidcontent.org/2008/09/18/419-microsoft-moves-away-from-seinfeld-ads-after-two-teasers/ The economics of digital content Sat, 18 May 2013 18:43:38 +0000 hourly 1 http://wordpress.com/ By: Matthew Fiorentino http://paidcontent.org/2008/09/18/419-microsoft-moves-away-from-seinfeld-ads-after-two-teasers/#comment-63720 Thu, 02 Oct 2008 02:26:25 +0000 http://paidcontent.wp.gostage.it/2008/09/18/419-microsoft-moves-away-from-seinfeld-ads-after-two-teasers/#comment-63720 We here at Visible Measures just finished up a head-to-head viral video analysis of the Microsoft campaign, pitting the Seinfeld / Gates duo against the "I'm a PC" World. We found that, despite the criticism on the Seinfeld front (that's a shame), it's out-performing the feel-good response to Apple's "Get a Mac" campaign… by more than 4 million viral video views! Sure, the Seinfeld / Gates clips came out first, but in normalizing the data we discovered that the "I'm a PC" clips generated barely half the views of the Seinfeld / Gates videos in the same amount of days. Wow! Perhaps Microsoft will bring Seinfeld back? Who knows. Come by our site and check out our blog to learn more about the campaign's performance!

-Matt

]]> By: Jamie Poitra http://paidcontent.org/2008/09/18/419-microsoft-moves-away-from-seinfeld-ads-after-two-teasers/#comment-63719 Thu, 18 Sep 2008 21:30:15 +0000 http://paidcontent.wp.gostage.it/2008/09/18/419-microsoft-moves-away-from-seinfeld-ads-after-two-teasers/#comment-63719 I thought they were interesting myself. Not sure they were achieving much directly but they certainly got people talking. And if anything they at least made Gates appear more human. I think Microsoft reacting so quickly to the blogosphere chatter is actually kind of sad.

]]> By: bevbarnett http://paidcontent.org/2008/09/18/419-microsoft-moves-away-from-seinfeld-ads-after-two-teasers/#comment-63718 Thu, 18 Sep 2008 09:10:29 +0000 http://paidcontent.wp.gostage.it/2008/09/18/419-microsoft-moves-away-from-seinfeld-ads-after-two-teasers/#comment-63718 Hmm. I thought they were pretty good. Could have done without seeing Bill adjust his shorts, but maybe that's just me.

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