Mobile Ads to Support Free App: As expected, there’s “far higher usage” with those consumers who get Shazam’s service for free, but there’s got to be a way to earn revenues from that, which Fisher says they will do with mobile advertising. It plans to integrate banner ads on its free iPhone application shortly, though Fisher says they are very much “looking to learn” to make sure that their users aren’t put off by them. While Fisher thinks that the mobile ad market is still 18-24 months out, he says that he’s fielded a lot of interest from mobile ad networks which are keen on their inventory, hence their decision to test the waters using their iPhone application.