Comments on: YouTube Starts Running Full Length CBS Shows http://paidcontent.org/2008/10/10/419-youtube-starts-running-full-length-cbs-shows/ The economics of digital content Fri, 24 May 2013 23:44:12 +0000 hourly 1 http://wordpress.com/ By: TV_Watcher http://paidcontent.org/2008/10/10/419-youtube-starts-running-full-length-cbs-shows/#comment-64097 Mon, 13 Oct 2008 14:15:32 +0000 http://paidcontent.wp.gostage.it/2008/10/10/419-youtube-starts-running-full-length-cbs-shows/#comment-64097 Vast experience of multi-platform ad sales has revealed that it is far, far better to let the content owners do the selling. Much better yield, a better and more focused sales proposition.

]]> By: Austin SEO http://paidcontent.org/2008/10/10/419-youtube-starts-running-full-length-cbs-shows/#comment-64096 Sun, 12 Oct 2008 03:25:34 +0000 http://paidcontent.wp.gostage.it/2008/10/10/419-youtube-starts-running-full-length-cbs-shows/#comment-64096 Makes a lot of sense for CBS to do this through YouTube. It lets CBS focus on what they're good at (making TV shows), and leaves the hosting and operation of the web site with people who know what they are doing.

However, I question how smart it is to let CBS do the ad selling. In my experience working with newspapers, the ad sales team treats the online audience as a afterthought. Better to let the guys at Google handle all online ads.

]]> By: digital bear http://paidcontent.org/2008/10/10/419-youtube-starts-running-full-length-cbs-shows/#comment-64095 Fri, 10 Oct 2008 22:51:50 +0000 http://paidcontent.wp.gostage.it/2008/10/10/419-youtube-starts-running-full-length-cbs-shows/#comment-64095 Erratic (v); Sumner Redstone's strategy of suing google on the one hand and relying on them on the other. I guess it comes with age- tired old brands (&man;)

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