Arianna Huffington’s had cameo appearances in The New Yorker before, but the Oct. 13 issue is pure star treatment — all 10,279 words (if my word count check is on target) and a full-length photo. Star doesn’t mean glowing but it does run a little gushy at times, leavened by lots and lots of details. Pour some ouzo or make a nice pot of tea because this one will take you a while. One quick Huffington Post-related excerpt:
“The site has been a triumph. Since the launch, Huffington and Lerer have raised eleven million dollars. This year, they began to hire reporters and started a local bureau in Chicago; at the Democratic National Convention, they set up a lounge, providing free yoga lessons and facials to conventioneers. (And, presumably, to potential buyers. A recent Times article cited a sale-price estimate of the company at two hundred million dollars, though Huffington says that there are no immediate plans to sell.)”
Have they made any money or are they burning through cash with all those eyeballs? What happens post-election ? Good questions for Ariana …