The NYT weighs in on newspapers’ struggles amid the online ad slowdown and surveys a number of different strategies being employed. McClatchy, for one, says they are decidedly reducing the number of online ad units in inventory.
Newspapers Cope With Ad Slowdown: Hold Back On Inventory And Ad Nets
Summary:
The NYT weighs in on newspapers’ struggles amid the online ad slowdown and surveys a number of different strategies being employed. McClatch…
I think we should not really link this particular fall to the economic meltdown only – another important reason is how newspapers handle advertising on their own sites, how they rely on CPM mostly (which will certainly be viewed by many advertisers as a potential loss). There are many things to that and of course the online advertising industry will need serious restructuring but that does not mean every type of publishers will be damaged equally.
supply & demand. if you look at yahoo's media businesses which make far more than aol or msn's– you will note that they have far fewer ad units that result in much higher yields meanwhile you see folks like CNN Money with Cheerio ads on their top page which has got to be a network.
Something is really rotten in "Denmark". It's high time newspapers learn from Google's REAL brilliance — before it's too late. http://blog.pastramitopublishing.com/2008/10/22/hurting-industries-like-newspapers-should–learn-from-googles-real-brilliance.aspx