Newspapers are continuing to feel the pinch of the impending recession with redundancies affecting national, regional, paid-for and free titles…
– FT is to make 60 job cuts mainly in its library division.
– Gannett-owned Newsquest is planning £2 million cuts at its Glasgow centre (via PG), which probably means jobs going at The Herald, The Sunday Herald and The Evening Times.
– Associated’s metropolitan freesheet Metro is making an unknown number redundant in its 16 regional offices (via Guardian.co.uk).
– Johnston Press’ Isle of Man Newspapers unit, publisher of Isle of Man Today, is moving its pre-press advertising production across the water to Johnston’s Lancashire Evening Post offices in Preston, with the possible loss of five jobs (via ManxRadio).
– Manchester Evening News Media’s editorial director Richard Catlow has been made redundant after recently closing five regional offices (via How Do).
So bad news all round for publishers. But what’s the solution, and what will work as newspapers seek an online income stream to replace print decline? A report from World Association of Newspapers (WAN) out this month suggests this: games and long tails. Sun Online makes 80 percent of its online revenues from its gambling channel Sun Bet and from Sun Bingo, the report says…
Another glimpse of the future – the dogfight for traffic that is search engine optimisation and marketing. As Johnston Press SEO chief George Hopkin, whose 323 sites get 60 to 90 percent of traffic from Google (NSDQ: GOOG), says in the report, describing a neverending long tail of search traffic: