Comments on: Obama Used Mobile Advertising To Target Youth And Voters In Key Battleground States

By: Jamie Poitra

Jamie Poitra — Thu, 06 Nov 2008 21:29:53 +0000

I heard the same thing Rachael. I think it was an analyst on NPR. The trick is partly what defines Younger voters though. I don't remember the guy talking about that. I'd say I was more interested in this election than previous ones but then I'm older now too. And I guess I'm not indicative anyway since I voted the first year I was able and haven't stopped since.

By: Cal Morton

Cal Morton — Thu, 06 Nov 2008 03:12:44 +0000

As the Clinton's mobile application provider, I looked on with not just a little bit of envy. While his campaign kept to the basics, not really pushing the many of the capabilities of SMS, they got it and used it to gather data consistently – it was a no-brainer to them.While the younger Clinton staffers got mobile, they couldn't get it past the 'old guard' that surrounded Hillary. Cheers
cal

By: Layla

Layla — Thu, 06 Nov 2008 00:33:34 +0000

We can learn a lot from how Obama is using mobile marketing to his advantage. He was able to get his message across and was able to reach out to a target demographic with a more personal approach via sms messaging. To top it off, valuable information about the respondents were obtained and recorded for future use. Kudos to Team Obama!

By: Rachael

Rachael — Wed, 05 Nov 2008 23:40:16 +0000

Yes, use of mobile in the presidential campaign benefits as the industry as a whole, however I don't know if the campaign was as productive as it sounds on the surface. I recently heard that there was only a minimal change in the percent of eligible, younger voters turning out for the election (about 2% -I think).