When there’s no one buying, you don’t need as many people to sell. Which may explain why NatMags’ online division Hearst Digital is restructuring its sales team, resulting in four redandancies, according to BrandRepublic. It’s the second time the company has trimmed staff in two years and this time 16 staff will become 12 and be split into four teams working directly with the big ad agencies, instead of representing Hearst’s online brands like Allaboutyou.com and Getlippy.com.
Meanwhile, Channel 4 is making 22 of its 162 commercial staff redundant including those working in new media sales (via Marketing Week) as part of on-going attempts to cut 150 jobs and save £100 million in the next two years to secure the broadcaster’s future. It’s one of many cuts in recent weeks: digital sales house 4DS was shut down in October and this week said it was to close its red button interactive TV business.