Nonetheless, the sale of RBI is a "must do" for Reed for several reasons. At this stage it behooves them to take whatever price they can get just to unload the overhead. As more and more publishing moves to the web a massive alteration to the physical print industry will occur (is occurring). Reed needs to get out now. Others will be able to reposition their physical print assets through focused strategic action . . . something RBI was inept at doing.