Talk about youth-targeted marketing. Fanta, the fruit-flavored soft-drink brand owned by Coca-Cola, is launching a mobile application in the UK based on technology that only people under 20 can hear. The application, the Fanta Stealth Sound System, uses the same technology first used rather controversially in Britain to discourage
Have Trouble Hearing High-Pitched Frequencies? This Mobile Ad App Isn’t For You
Summary:
Talk about youth-targeted marketing. Fanta, the fruit-flavored soft-drink brand owned by Coca-Cola, is launching a mobile application in the…
Welcome to 2006, this has been done a few times.