Publicis Groupe’s Digitas is reorganizing its U.S. group and has decided to shed about 70 jobs in the process, including 25 in New York, SAI reports, citing unidentified sources. A company rep declined to address the numbers, but did confirm to paidContent that there were layoffs. Digitas’ statement: “In response to changing client needs, we have taken the difficult step of restructuring staffing levels at some of our US offices. We have redeployed talent wherever possible, but the realities of the current economy did require that we let some talented people go.”
Sources we spoke to say the numbers cited by SAI are actually a little higher, though the 2 percent of the total workforce figure is in the right ballpark.