Comments on: Mobile Marketing Firms Leverage Obama Campaign To Win More Business http://paidcontent.org/2009/01/01/419-mobile-marketing-firms-leveage-obamas-campaigning-success-to-win-more-b/ The economics of digital content Sat, 25 May 2013 12:47:16 +0000 hourly 1 http://wordpress.com/ By: scott kline http://paidcontent.org/2009/01/01/419-mobile-marketing-firms-leveage-obamas-campaigning-success-to-win-more-b/#comment-65698 Thu, 01 Jan 2009 20:49:14 +0000 http://paidcontent.wp.gostage.it/2009/01/01/419-mobile-marketing-firms-leveage-obamas-campaigning-success-to-win-more-b/#comment-65698 It is very clear that consumers are driven by promotions in the physical world to use the mobile device as a RESPONSE MECHANISM TO INTERACT WITH BRANDS!

At Adheadz.com, we continue to see Mobile Response rates higher than 15% when Brands run radio, TV and traditional advertising with their Mobile Tag like "Text BMW to 51684 for More Information".

The increase of Mobile Tagging, where marketers add their brands’ Keyword and Short Code (like 'BMW to 51684 for More Information") onto their brochures, collateral and marketing outreach, is similar to the use of URL tagging which happened at the onset of the Internet.

All the best – Scott

]]>