Jagran Prakashan Ltd, publisher of India
Jagran Prakashan Net Profit Down 40%, Ad Slowdown Hits Hard
Summary:
Jagran Prakashan Ltd, publisher of India
Jagran Prakashan Ltd, publisher of India
Jagran Prakashan Ltd, publisher of India
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It would be interesting to see which section of advertising (classifieds Vs Display) fell more strongly to contribute towards this. Given brand advertisers cut back on large budgets, classifieds might be a different story all-together.
Looks like national advertising (display) was by far the biggest hit. A bit of a surprise given that regional advertising (other regional players did show good growth) was not expected to slow down as much as mainstream advertising…
From what i heard internet adversting has not fallen at all but rise during the crisis, but its the hard printed ads thats has fallen the most