Seriously, it's fairly well done, but I think Flickr does annotated photos much better. And the time required to create those masked rollovers is not worth it. That idea alone could sink the whole venture.

I'm curious about how they're going to approach the whole issue of ad/edit separation. Seems like a nightmare. But maybe Forbes is thinking about ditching ASME, just like Hachette ditched MPA?

Does anyone but me think this new "strategy" of launching without any idea of who the advertising partners might be is a bad idea? Not exactly strategic thinking in these tough times. How FlipGloss relates to the larger Forbes Media family is another, bigger question.