http://paidcontent.org/2009/02/23/419-iab-wenda-harris-millard-too-much-emphasis-on-data-is-the-problem-not-a/ The economics of digital content Sat, 25 May 2013 19:05:52 +0000 hourly 1 http://wordpress.com/ http://paidcontent.org/2009/02/23/419-iab-wenda-harris-millard-too-much-emphasis-on-data-is-the-problem-not-a/#comment-66924 Thu, 26 Feb 2009 20:12:45 +0000 http://paidcontent.wp.gostage.it/2009/02/23/419-iab-wenda-harris-millard-too-much-emphasis-on-data-is-the-problem-not-a/#comment-66924 W.H.M. says some really idiotic things. "Too much emphasis on data"? OK, so let's try and milk some more out of the offline/CPM ad model ("rate card" anyone) which has no emphasis on data…how's that working out? Her comments more and more show that she is clueless. You need a marriage of art & science. And there are a lot of ad companies thriving right now, so emphasizing data a little bit is clearly not "holding everyone's business back".

]]> http://paidcontent.org/2009/02/23/419-iab-wenda-harris-millard-too-much-emphasis-on-data-is-the-problem-not-a/#comment-66923 Wed, 25 Feb 2009 20:34:54 +0000 http://paidcontent.wp.gostage.it/2009/02/23/419-iab-wenda-harris-millard-too-much-emphasis-on-data-is-the-problem-not-a/#comment-66923 A schmatte, or magic?

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