Comments on: @ IAB: Google's Rosenblatt: How Delivering Display Ads Is Like Distributing Japanese Toilet Paper

By: Joe Fredericks

Joe Fredericks — Wed, 25 Feb 2009 19:54:59 +0000

Finally, someone with some balls to speak up regarding the importance of technology, ad networks and exchanges. Most agencies and the IAB are living in the dark ages.

By: Brenda Slenda

Brenda Slenda — Wed, 25 Feb 2009 03:19:09 +0000

I am a fan of David's. He is so cute! I wouldn't mind being his Japanese toilet paper ;)

By: Kurt Hect

Kurt Hect — Wed, 25 Feb 2009 01:17:37 +0000

WHAT A PUTZ…

"And one small point, last year, we wrote $6 billion in checks to publisher partners"

Rosenblatt, did the DISPLAY AD group write those checks or was it the Ad Sense/Words group.

Don't talk about how BIG you are, that is not impressive, but stupid. Do you not remember what got Microsoft in trouble PUTZ!

By: Pret Varsha

Pret Varsha — Wed, 25 Feb 2009 00:58:49 +0000

David is a smart gentleman, but his speech was silly and defensive. It is obvious that Google is having a hard time justifying the purchase of Doubleclick and now they have this boring executive out on the speaking tour pumping up Google's display ad business.

Agencies all know that Google is an enemy. At our agency, we were close partners with Google and then realized they are not interested in helping us, but rather taking our business away.

By: Vlad Stesin

Vlad Stesin — Tue, 24 Feb 2009 21:59:27 +0000

It's not *that* strange that they're defending display ads — after all, they do own DoubleClick and a part of their business is selling display ads through their network as well.

By: inagreement withBLR

inagreement withBLR — Tue, 24 Feb 2009 21:57:06 +0000

yea, he's a pretty major tool that's so out of touch with the industry.

By: BodyLanguageReader

BodyLanguageReader — Tue, 24 Feb 2009 21:41:15 +0000

I thought it was funny that David asked himself the question "are we a friend or an enemy of the agencies", then gave the most awkwardly over-prepared response, and right after that he very visibly rubbed his nose. If there's video, you should watch it.