Update: Five has been in touch to say that the digital media division will be a “client” of the new creative unit but will remain a separate department. Five’s commercial partnerships unit, which handles licensing and competitions, will merge with the digital division. Five can’t put a number on how many , “if any”, digital jobs will be cut as it has just begun consulting with staff. The company points out that earlier this month video advertising including sales fro Demand Five was brought in house, though online display continues to be run by the Unanimus agency.
Original: UK broadcaster Five is making up to 87 staff redundant — a quarter of its 354 staff — and introducing a “flatter” management structure to boost profits and efficiency. The company announces today that several departments are to be merged, with a new Creative Unit controlling both on-air and off-air marketing and advertising. Five