Nokia will shut down its popular Mosh service as it rolls everything into its Ovi Store. “There is no official date for closing Mosh, but Nokia (NYSE: NOK) is expected to launch its Ovi store in May, merging its software Download! store with Mosh and widget service WidSets,” reports Reuters. Mosh has so far reached 137 million downloads with no marketing push from Nokia.
There will be some differences between Mosh and Ovi. For starters, Nokia will screen all content before it is put in the Ovi store whereas it ran Mosh under the safeharbour provisions, letting everyone post whatever they wanted and taking down copyright infringing content if they were notified. Screening the content will probably also result in less pornographic material being uploaded. Nokia has also said it was using Mosh to test business models, something reiterated in the Reuters article: “I would contend that in many ways the new Ovi Store is the child of Mosh rather than the child of Download,” said David MacQueen from Strategy Analytics.
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