Comments on: Vevo Lives: YouTube, Universal Announce New Music Video JV

By: cwright

cwright — Sat, 30 Jan 2010 18:31:07 +0000

Why the constant interruption when viewing. Never had this problem with You Tube. I have a great internet connection yet it feels like I am on dial up when viewing on VEVO.. They need to fix it or reconsider this affiliation

By: Musician's Guide

Musician's Guide — Wed, 09 Dec 2009 21:46:38 +0000

So far i’m not too convinced by Vevo – It seems like a great idea, and could clearly follow in the potential success of Spotify, but I think the limitation on content to major labels is holding it back a lot.

Good to see these new business models coming into action though :)

By: Kelly

Kelly — Sun, 12 Apr 2009 22:40:36 +0000

Well, it is going to be something big as it seems. But I am not sure if they will manage to attract so many big-name advertisers and other content-owner partners as they plan. They need to gain big popularity among the ordinary internet users first of all. I don't see what new they will offer so that can happen. Quite brave expectations they have in my opinion.

By: staci

staci — Sat, 11 Apr 2009 20:53:40 +0000

marcus & videopoet: what you're talking aboot are youtube (music) videos. and leaving aside interactive videos as well (1st that comes to mind – r.e.m.'s), music videos will basically remain the same – short films trying to help sell a song.

By: marcus

marcus — Sat, 11 Apr 2009 18:35:01 +0000

sonya, he means that the music video as a medium will not be around in its current state much longer, which is true. its practically dead already.

By: Sonya

Sonya — Fri, 10 Apr 2009 23:47:26 +0000

Sorry videopoet but you're wrong about the shelf life of music videos at least regarding classic music videos from the 80's and early 90's. The most popular views are from videos that are 20+ years old. Maybe it's because that's when MTV was MTV and many of us were in high school when it began.

I will give you that some mashups are outstanding and have massive views but they've got to be outstanding like Titanic: The Sequel.

By: videopoet

videopoet — Fri, 10 Apr 2009 12:30:35 +0000

The conventional music video has a very short life span left. Mashups, people experimenting with re-edited video material, putting it to music, and putting music to it, is the way forward. This heralds a whole new arena for mashing up material, embedding advertising into it and paves the way for long form mashups, re-editing movies, splicing movies, slowing them down, speeding them up. The business model is coming….

Only after the creative model has arrived though…