Here’s a conundrum: If a company on Twitter wants to attract more followers, what do they do? Take an ad out in the local paper? Put up a billboard? Or, hope Oprah mentions it on her show?
Zaw Thet, the CEO of 4INFO, which is an mobile ad network and text alert service, believes mobile advertising is the solution. “Twitter is a mix of online and mobile. About 20 percent of Twitter users actually get text messages sent to them.” To validate his hypothesis, 4INFO kicked off a month-long trial today in which a handful of brands will use mobile advertising to promote their Twitter feeds. If it works, he hopes Twitter may consider working with 4INFO to monetize its own traffic.
The brands: 4INFO is providing some of its advertising clients, like the NBA, Microsoft (NSDQ: MSFT) Exec Tweets, HFM