Comments on: Interview: Condé Nast’s Carey And Wired’s Anderson: Pursuing The ‘Freemium’ Model http://paidcontent.org/2009/05/06/419-interview-conde-nasts-carey-and-wireds-anderson-pursuing-the-fremium-mo/ The economics of digital content Sat, 18 May 2013 13:43:01 +0000 hourly 1 http://wordpress.com/ By: Howard Morgan http://paidcontent.org/2009/05/06/419-interview-conde-nasts-carey-and-wireds-anderson-pursuing-the-fremium-mo/#comment-69688 Fri, 08 May 2009 00:56:13 +0000 http://paidcontent.wp.gostage.it/2009/05/06/419-interview-conde-nasts-carey-and-wireds-anderson-pursuing-the-fremium-mo/#comment-69688 Howard,
This is the link that my friend, Alan Murray, WSJ Journalist recommended re: successful business: developing a product and determining that people will want to pay for it. Please see my e-mail for additional recommendations relative to our conversation today.

Cheers,

Andi Shindler

]]> By: Paschal Fowlkes http://paidcontent.org/2009/05/06/419-interview-conde-nasts-carey-and-wireds-anderson-pursuing-the-fremium-mo/#comment-69687 Wed, 06 May 2009 22:36:20 +0000 http://paidcontent.wp.gostage.it/2009/05/06/419-interview-conde-nasts-carey-and-wireds-anderson-pursuing-the-fremium-mo/#comment-69687 Chris Anderson is a smart guy, but one with significant skin in the print game. I'll be interested to see if he's still at the helm in 12 months or deeper in a more forward-thinking distribution model. After all, he did write the book on the value of the digital model — literally.

Interesting point about the recent Wired issue really leveraging its tangibility (cutting things out, holding them up to the light, etc.) as well as encouraging online engagement. But then Wired's never seemed to worry about the site cannibalizing readership. This seems less true of other Condé Nast titles.

I do take issue with Carey's point about CN's core competency. The publisher has a history of engaging readers with beautiful magazines, but they're not in the paper business any more than they're in hardware. Condé Nast provides experiences for its readers, and when it no longer makes economic sense to do this via paper, the company has an opportunity to offer its audiences an evolved form of that experience. (For more on this: http://tinyurl.com/c3socg)

In terms of a paid model, being what Carey calls "consumer-leveraged" is likely the only viable option for some brands. And this is not necessarily a bad thing for consumers.

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