Vodafone UK To End Exclusive Mobile Ad Sales Pact With Yahoo

By Dianne See Morrison May. 7, 2009, 6:03pm 1 Comment

image Vodafone (NYSE: VOD) UK is ending its two-year exclusive mobile ad sales agreement with Yahoo (NSDQ: YHOO) when the deal expires in June in order to work with a number of mobile sales networks to boost its ad revenues from as many partners as possible, reports NMA.co.uk, citing an unnamed source at the British carrier.