How Advertisers Can Stand Out In Apple’s App Store
The iPhone has invigorated the mobile gaming market, now it looks as it might do the same for mobile advertising. According to a lengthy feature in the WSJ.com, industry pundits are predicting that the iPhone could help boost overall mobile ad spending this year to as much as $200 million, twice as much as last year
The âlengthy feature in WSJ.comâ is using iPhone stories for cookies to target mobile phone ads. About half of the iPhone data usage is on WiFi for AT&T. Operators need ROI from their 3G and future LTE build outs. Games and advertising on WiFi lack monetization for operators. And if unlimited data plans are straining networks, operators have to evaluate if it is cost effective to bill by megabyte. Are operators willing to pay billing vendors like Amdocs to process detail for advertising?