Vodafone To Use Wayfinder For Location Based Advertising
British carrier group Vodafone (NYSE: VOD) will use Wayfinder, the Swedish navigational software firm it purchased last December for $30 million, to provide location-based advertising in which the logos of advertisers, such as restaurants or shops, would be overlaid on maps that a user requests, Vodafone
Dianne,
What would it mean to Vodafone if you could supply ANY search engine your location in real time from a browser on a mobile phone?
Cheers,
Peter
5o9 Inc.