Vodafone To Use Wayfinder For Location-Based Advertising

By Dianne See Morrison May. 21, 2009, 2:14pm Comments Off

imageVodafone (NYSE: VOD) will use Wayfinder, the Swedish navigational software firm it purchased last December for $30 million, to provide location-based advertising in which advertisers, such as restaurants or shops, would pay to overlay their logos on maps that a user requests, Vodafone