We know Facebook’s traffic and user-engagement stats continue to surge — seemingly at the expense of MySpace — but new data from Nielsen shows that MySpace rules when it comes to online video. In fact, it’s the top social-networking site when ranked by video streams, another sign that the “MySpace is dead” chorus may be a little premature. Granted, new CEO Owen Van Natta has a laundry list of things to fix, but getting members to watch videos (and the ads MySpace can plug into and around them) isn’t on it.
MySpace beat Facebook in terms of video streams by about 3-to-1 in April, with an average of about 40 minutes per viewer — a sizable audience for branded entertainment properties (like the new show BFF, sponsored by birth control-maker Ortho Women’s Health & Urology), music videos or even well-produced UGC. In contrast, Facebook’s members only watched about 11 minutes worth of video each.
See the rankings after the jump.
Its Niceeeeee & informative for me….
LOVE pic of the surf truck with the corn on steroids !!
Interesting. Where is YouTube in this ranking?
if that is so (according to your argument that my space beats facewbook when it comes to video) then there should be no dissapoinment
Jake, YouTube wasn't included in the Nielsen stats, but it consistently ranks highest in terms of video streams, time spent in online video overall. This research was focused specifically on social networks — not pure-play video sites.
YouTube is off this scale, if you look at the ComScore numbers: http://www.comscore.com/Press_Events/Press_Releases/2009/6/Americans_Viewed_a_Record_16.8_Billion_Videos_Online_in_April .
I'm also a bit amazed that the ComScore numbers are about 5 times higher for Fox than the Nielsen numbers for MySpace alone. I do wonder if the other Fox real estate really gets that many views!