http://paidcontent.org/2009/06/16/419-analyst-in-game-ads-get-the-nod-for-now/ The economics of digital content Tue, 21 May 2013 22:14:17 +0000 hourly 1 http://wordpress.com/ http://paidcontent.org/2009/06/16/419-analyst-in-game-ads-get-the-nod-for-now/#comment-71578 Wed, 17 Jun 2009 03:59:03 +0000 http://paidcontent.wp.gostage.it/2009/06/16/419-analyst-in-game-ads-get-the-nod-for-now/#comment-71578 The definition is the key element here. If in -game is restricted to console games then it could happen but I'm a bit skeptical. If we're talking about including casual games, mmorpgs, etc. into the mix then I would say the number is probably low. I work in the virtual currency space and can tell you that in this sector alone it'll be well over 700mm next year on the games segment of that market. That leaves less then 300mm for display, subscriptions, etc. which it'll easily surpass.

]]> http://paidcontent.org/2009/06/16/419-analyst-in-game-ads-get-the-nod-for-now/#comment-71577 Wed, 17 Jun 2009 02:14:10 +0000 http://paidcontent.wp.gostage.it/2009/06/16/419-analyst-in-game-ads-get-the-nod-for-now/#comment-71577 Hey Ryan. In this case, I believe the forecasts are for in and around game ads, so the dynamic ads that IGA plugs directly into an Xbox 360 game, and the casual game bumpers, too.

]]> http://paidcontent.org/2009/06/16/419-analyst-in-game-ads-get-the-nod-for-now/#comment-71576 Wed, 17 Jun 2009 01:30:16 +0000 http://paidcontent.wp.gostage.it/2009/06/16/419-analyst-in-game-ads-get-the-nod-for-now/#comment-71576 I see stories like this and it's a bit confusing as to what the definition of In-Game advertising is. If we're talking 300×250 bumpers in front of casual games I think you MIGHT be able to get to $1b by next year but that's not really in game advertising. The core in game ads companies such as IGA and Double Fusion aren't anywhere near these numbers combined.

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