Comments on: What Display Meltdown? Big Brands Actually Upped Their Spending In Q1 http://paidcontent.org/2009/06/18/419-what-display-meltdown-big-brands-actually-upped-their-spending-in-q1/ The economics of digital content Sun, 19 May 2013 12:06:38 +0000 hourly 1 http://wordpress.com/ By: Marco http://paidcontent.org/2009/06/18/419-what-display-meltdown-big-brands-actually-upped-their-spending-in-q1/#comment-71678 Mon, 22 Jun 2009 19:07:27 +0000 http://paidcontent.wp.gostage.it/2009/06/18/419-what-display-meltdown-big-brands-actually-upped-their-spending-in-q1/#comment-71678 It's interesting to note the relative performances of the major CPG brands vis-a-vis their advertising spending. As reported today in Advertising Age, a number of major consumer brands have lost significant brand loyalty at the same time they've cut back on their advertising. More at <a href="http://domusinc.blogspot.com/2009/06/advertising-and-brand-loyalty-in.html&quot; target="_blank" title="Advertising and Brand Loyalty in the Recession">http://domusinc.blogspot.com/2009/06/advertising-and-brand-loyalty-in.html</a&gt;.

]]> By: huang5 http://paidcontent.org/2009/06/18/419-what-display-meltdown-big-brands-actually-upped-their-spending-in-q1/#comment-71677 Fri, 19 Jun 2009 16:04:45 +0000 http://paidcontent.wp.gostage.it/2009/06/18/419-what-display-meltdown-big-brands-actually-upped-their-spending-in-q1/#comment-71677 http://www.paulsmithsale.co.uk/
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]]> By: Ben http://paidcontent.org/2009/06/18/419-what-display-meltdown-big-brands-actually-upped-their-spending-in-q1/#comment-71676 Thu, 18 Jun 2009 11:37:33 +0000 http://paidcontent.wp.gostage.it/2009/06/18/419-what-display-meltdown-big-brands-actually-upped-their-spending-in-q1/#comment-71676 The data is flawed – it's based on impressions NOT spend. it is not at all accurate … as it assume every impression regardless of context is worth the same CPM amount.

This isn't news.

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