AdMob is slugging it out — almost literally — with aggregators, which help publishers fill more ad inventory by connecting to several ad networks, like AdMob. However, AdMob says it will no longer provide its services to them. In a post on AdMob’s blog (via Venturebeat), the company claims that complaints of technical glitches related to ads served by “ad net mediators” like AdWhirl and Tapjoy led them to this decision.
However, one of the aggregators is not taking it lying down. In VentureBeat’s comments section, AdWhirl says this policy cannot be “meaningfully enforced,” since requests from AdWhirl powered apps come “directly from each individual ad network