HBO has launched a new, video-heavy microsite that boasts hundreds of clips from shows like Entourage, Curb Your Enthusiasm and stand-up comedy specials. Called ComedyFetish.com, the site is designed to serve as a funnel to get viewers to buy their favorite series’ on DVD through BarnesandNoble.com (or as iTunes episodes).
It’s HBO’s latest experiment with giving people online access to its premium video content, in a way that doesn’t undermine its primary subscription revenue stream. As HBO’s VP of marketing *Meredith* Ketchum tells Video Business:
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