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	<title>Comments on: Can &#8216;Good Blogging Seal Of Approval&#8217; Help Mommy Bloggers Avoid The Regulators?</title>
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	<link>http://paidcontent.org/2009/07/27/419-can-good-blogging-seal-of-approval-help-mommy-bloggers-avoid-the-regula/</link>
	<description>The economics of digital content</description>
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		<title>By: Liz Gumbinner</title>
		<link>http://paidcontent.org/2009/07/27/419-can-good-blogging-seal-of-approval-help-mommy-bloggers-avoid-the-regula/#comment-72824</link>
		<dc:creator><![CDATA[Liz Gumbinner]]></dc:creator>
		<pubDate>Tue, 28 Jul 2009 03:07:24 +0000</pubDate>
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		<description><![CDATA[Thanks so much for covering the Blog With Integrity initiative. I want to be clear however that this is not an attempt to skirt the FTC or even to avoid regulation per se. In fact, we agree for the most part with the intent of the proposal, which is to stave off deceptive advertising practices across the board, and hold blogs to similar standards as other media in separating advertorial from editorial. 

We simply don&#039;t want people to think that we all *need* regulation, as the vast majority of bloggers operate with standards beyond reproach. Some don&#039;t even work with marketers or sponsors at all - imagine that. 

Blog With Integrity is the beginning of a conversation. We&#039;d love the community&#039;s help in taking it to the next level.]]></description>
		<content:encoded><![CDATA[<p>Thanks so much for covering the Blog With Integrity initiative. I want to be clear however that this is not an attempt to skirt the FTC or even to avoid regulation per se. In fact, we agree for the most part with the intent of the proposal, which is to stave off deceptive advertising practices across the board, and hold blogs to similar standards as other media in separating advertorial from editorial. </p>
<p>We simply don&#39;t want people to think that we all *need* regulation, as the vast majority of bloggers operate with standards beyond reproach. Some don&#39;t even work with marketers or sponsors at all &#8211; imagine that. </p>
<p>Blog With Integrity is the beginning of a conversation. We&#39;d love the community&#39;s help in taking it to the next level.</p>
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