Booyah, the Palo Alto, Calif.-based company started by veteran game-makers and funded by none other than Kleiner Perkins Caufield & Byers’ iFund, has launched a iPhone app today called Booyah Society.
Booyah’s CEO Keith Lee told mocoNews that the app is a grown-up version of earning a star for good grades or a Boy Scout patch for doing a deed. Now adults can use their iPhone to get that same feeling of achievement for working out, going to a concert, or buying produce at a farmer’s market. Users make avatars and earn badges of achievement for completing tasks.
The app may be free, but don’t be fooled. It is Booyah’s intention to make money at this game. Lee said. While the first version won’t have all the capabilities, they are looking at everything from integrated branded experiences to micro payments and virtual currencies (but not necessarily banner ads which would fill up valuable space on the screen). Lee says it starts with a big investment in a metrics and analytics engine running in the background.
So, why did they pick the iPhone and not traditional gaming platforms like the ones that Lee and the other founder’s were used to developing for? Lee: “There
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