Comments on: Why Advertisers Aren’t Talking About Click Fraud As Much These Days http://paidcontent.org/2009/07/28/419-why-advertisers-arent-talking-about-click-fraud-as-much-these-days/ The economics of digital content Thu, 20 Jun 2013 04:04:42 +0000 hourly 1 http://wordpress.com/ By: ed dunn http://paidcontent.org/2009/07/28/419-why-advertisers-arent-talking-about-click-fraud-as-much-these-days/#comment-72828 Tue, 28 Jul 2009 18:19:47 +0000 http://paidcontent.wp.gostage.it/2009/07/28/419-why-advertisers-arent-talking-about-click-fraud-as-much-these-days/#comment-72828 Advertisers not talking about click fraud does not equals click fraud is on the decline. I wish most fraud would end if people "talked about it" as well as I wish my front yard tree grow lollipops..

If I'm correct, this may correlate to the trend of pay-per-click decline in business over the past year. Click fraud is real and I believe it is not only underreported by the media, the media has a collusionary role.

The only person who get stuck with the bill is the advertiser. The ad networks and the publishers stand to generate revenue based on the click and will push the burden of click fraud proof to the advertiser.

Media has financial motive to ignore click fraud issue as well as the ad networks. It is the advertisers who better smarten up and realize who is footing the bill of click fraud…

]]> By: David Lewenz http://paidcontent.org/2009/07/28/419-why-advertisers-arent-talking-about-click-fraud-as-much-these-days/#comment-72827 Tue, 28 Jul 2009 15:15:27 +0000 http://paidcontent.wp.gostage.it/2009/07/28/419-why-advertisers-arent-talking-about-click-fraud-as-much-these-days/#comment-72827 Click fraud is not as rampant as Google placing local adds in markets that are not relevant to the advertiszer. I have found on numerous occasions, local adds misplaced in the wrong cities.

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