When Did Mommy Bloggers Become The Devil?
With all the controversies raging around mommy bloggers and their product reviews and FTC looking into the practice (for all bloggers, not just moms), I did a quick video interview with Lisa Stone, CEO of BlogHer earlier this week. Among the points she discussed:
– No point in having one universal standard for bloggers
– Importance of separating advertising from editorial
– Self regulation efforts
– Effect on marketers
– Role of press
I think it's easy to pile on the moms for getting free diapers and laundry detergent from sponsors, but to me the bigger question is this:
Why aren't the high profile sites and bloggers being painted with the same brush? It seems to me this is more of a "class war" than anything.
Scoble, Kawasaki, Tech Crunch, et al. Just before coming here to read this article, I read this one:
http://www.wolf-howl.com/news/sponsored-posts-techcrunch/
It's a class bias. Plain and simple.
Class warfare? Oh give me a break.
-Jack
I started The Daily Fuss to offer my experience as a mom and superconsumer and to help readers navigate the often confusing and expensive waters of parenthood, life and the stuff that comes with it. I'm not crazy about lumping us all into one "Mommy-Blogger" category. In fact, I see a few rather distinct factions of Mommy-Bloggers. It will be interesting to see how this landscape morphs over the coming years. The Daily Fuss operates on a firm set of principles – the main goal of which is to deliver valuable content to its readers. Content is king and the integrity piece is at the crux of whether a site will be a success or fizzle out. Feel free to read the Fuss Principles.
Jennifer Freeman http://blog.thedailyfuss.com
I follow about 35 mommy blogs on http://www.mommyblogs.com. I follow them because they are funny, inspirational, creative, & real. The blogs that are filled with ads and product reviews should be called review blogs or something else. I am sure some people find them helpful but I find them boring and there are way to many of them.