So the Friends Reunited sale saga is finally over, and the final end result is brutal: it was sold off to Dundee-based publisher DC Thomson, which owns brightsolid, which in turn owns genealogy website Findmypast.com, reports FT (Update: And confirmed by ITV (LSE: ITV) in this early-Thursday announcement). The new owners plan to combine FindMyPast with Genes Reunited, a Friends
Confirmed: ITV Sells Friends Reunited To Thomson DC for Mere £25 Million
Summary:
So the Friends Reunited sale saga is finally over, and the final end result is brutal: it was sold off to Dundee-based publisher DC Thomson,…
So does this mean that Friends Reunited will revert to being a subscription site?
My guess is they'll stop trying on the ad-supported side on the main FRU services, and focus on the subscription based genealogy efforts.
could rebrand FR perhaps….. use the base and the fame while it lasts to build something new…