Video: Friends Reunited Buyer Brightsolid Plans Brand Synergies
DC Thomson-owned web company Brightsolid plans to keep the Friends Reunited brand alive, invest in its dating and genealogy sub-brands, and merge the business with its own family history-social networking sites such as Findmypast.com. After confirming the deal with ITV (LSE: ITV) for £25 million early on Thursday, CEO Chris van der Kuyl says in a video interview (embedded below) that he simply bought FR because it’s one of the “real great pioneering websites in social media worldwide and a successful and well-used business.” Or as he puts it in the release, the road is now clear for Brightsolid to be “Britain
be interesting to see how they get people to start reusing FR. Cant see younger people being interested. Not unless they do something with the name. They're attention isn't on that though. They got the geneology bit . Thats their prize far as I can see. The FR bit is a bit of bet.