Microsoft’s Bing may be getting praise for supposedly bringing innovation back to the search market, but secretly a large team at Google (NSDQ: GOOG) has been working on its own project to create “a next-generation architecture for Google’s web search.” In a post this evening, Google announced a preview of the new architecture — which you can test here — in order to gather feedback. Google says the project is “the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions.”
The basic set up of results looks the same — but searching for the same query in the preview of the new architecture and in Google’s standard search engine brings up a slightly different order of results. It’s not completely clear however where the differences lie (After conducting a few test queries, I couldn’t immediately say whether the new results were necessarily better).
Google says that because the new infrastructure “‘sits ‘under the hood of Google’s search engine … most users won’t notice a difference in search results. But web developers and power searchers might notice a few differences.” The search giant also emphasizes that it’s all still a work in progress, adding that some “parts of this system aren’t completely finished yet.”