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	<title>Comments on: Twitter&#039;s New Director Of Search Hails From Yahoo, Inktomi (Via A Wine Search Engine)</title>
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	<link>http://paidcontent.org/2009/08/14/419-twitters-new-director-of-search-hails-from-yahoo-inktomi-via-a-wine-sea/</link>
	<description>The economics of digital content</description>
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		<title>By: alex</title>
		<link>http://paidcontent.org/2009/08/14/419-twitters-new-director-of-search-hails-from-yahoo-inktomi-via-a-wine-sea/#comment-73207</link>
		<dc:creator><![CDATA[alex]]></dc:creator>
		<pubDate>Mon, 07 Sep 2009 21:41:41 +0000</pubDate>
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		<description><![CDATA[URLMINIFER.COM Advanced url forwarding service :d]]></description>
		<content:encoded><![CDATA[<p>URLMINIFER.COM Advanced url forwarding service :d</p>
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		<title>By: Daniel Tunkelang</title>
		<link>http://paidcontent.org/2009/08/14/419-twitters-new-director-of-search-hails-from-yahoo-inktomi-via-a-wine-sea/#comment-73206</link>
		<dc:creator><![CDATA[Daniel Tunkelang]]></dc:creator>
		<pubDate>Fri, 14 Aug 2009 22:19:05 +0000</pubDate>
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		<description><![CDATA[I&#039;m with Craig on this. There are enough opportunities to blame engineers for engineering failures without also blaming them for business ones.]]></description>
		<content:encoded><![CDATA[<p>I&#39;m with Craig on this. There are enough opportunities to blame engineers for engineering failures without also blaming them for business ones.</p>
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		<title>By: Craig VerColen</title>
		<link>http://paidcontent.org/2009/08/14/419-twitters-new-director-of-search-hails-from-yahoo-inktomi-via-a-wine-sea/#comment-73205</link>
		<dc:creator><![CDATA[Craig VerColen]]></dc:creator>
		<pubDate>Fri, 14 Aug 2009 19:00:14 +0000</pubDate>
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		<description><![CDATA[Inktomi and Yahoo&#039;s search were business -- not engineering -- failures.  The ideas and technological innovation created by these companies, as well as the likes of AltaVista and even IBM, provided much of fundamental scaling, indexing and performance foundation for Google, as top engineering resources for those companies joined Google&#039;s team.  Google&#039;s brilliance wasn&#039;t PageRank -- IBM had already established link analysis as beneficial.  It was CPC search-based advertising done in a way that was non-intrusive and remarkably effective.   Solving Twitter&#039;s elusive monetization problem is something that Twitter as a whole, not just the search wizard, has to tackle if it wants to become the next Google.]]></description>
		<content:encoded><![CDATA[<p>Inktomi and Yahoo&#39;s search were business &#8212; not engineering &#8212; failures.  The ideas and technological innovation created by these companies, as well as the likes of AltaVista and even IBM, provided much of fundamental scaling, indexing and performance foundation for Google, as top engineering resources for those companies joined Google&#39;s team.  Google&#39;s brilliance wasn&#39;t PageRank &#8212; IBM had already established link analysis as beneficial.  It was CPC search-based advertising done in a way that was non-intrusive and remarkably effective.   Solving Twitter&#39;s elusive monetization problem is something that Twitter as a whole, not just the search wizard, has to tackle if it wants to become the next Google.</p>
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		<title>By: jenkins</title>
		<link>http://paidcontent.org/2009/08/14/419-twitters-new-director-of-search-hails-from-yahoo-inktomi-via-a-wine-sea/#comment-73204</link>
		<dc:creator><![CDATA[jenkins]]></dc:creator>
		<pubDate>Fri, 14 Aug 2009 17:04:49 +0000</pubDate>
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		<description><![CDATA[considering both Inktomi and Yahoo were failures relative to expectations not sure I&#039;d be too bullish on this hire. Sorry.]]></description>
		<content:encoded><![CDATA[<p>considering both Inktomi and Yahoo were failures relative to expectations not sure I&#39;d be too bullish on this hire. Sorry.</p>
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