Iconmobile, a design and technology agency for the mobile industry, has acquired Seattle-based interactive-marketing agency Billy Fez Productions. Terms of the deal were not disclosed, but going forward Billy Fez will operate under the new name icon studios, and operate as a division of iconmobile. Iconmobile Group’s CEO Thomas Fellger: “The acquisition of Billy Fez and its development of targeted technology products will enable effective and affordable mobile marketing for companies that are new to this medium.” Santa Monica-based Iconmobile LLC is the U.S. subsidiary of Iconmobile Berlin.
Michi Broman, founder and president of Billy Fez, will manage the new division. Broman has worked with national businesses such as AT&T (NYSE: T), Microsoft (NSDQ: MSFT) and Cisco (NSDQ: CSCO), as well as The Bill and Melinda Gates Foundation.
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